Review creatives
See what each creative is, check its Values, and correct or merge them. Corrections change how spend is grouped, never what is delivering.
Use this to check tagging, fix a wrong Value or tidy the taxonomy. In Claude Code the
plugin starts it with /winandscale:review. Background:
The creative taxonomy.
List what needs review
meta_list_creatives returns creatives, most lifetime spend first, each with its
Values on every creative Dimension (drafts marked), the Dimensions the classifier was
unsure of, its confidence, and its lifetime performance per funnel. The default
filter is needs_review: spent and unclassified, unsure, or carrying drafts. Other
filters are unclassified, drafts, unsure, top_spend and all.
Look at one
meta_get_creative returns the image, its Values and rationale, and for an upload
with a stored transcript, what is said and when. A video comes back as one frame,
so say so and make no claim about scenes.
Check the names in use
meta_list_taxonomy returns every Dimension and the workspace's Values.
meta_list_personas, meta_list_angles and meta_list_formats list the open ones
with their detail.
Correct, on the person's word
meta_set_creative_linkssets one creative's Values, or several withids.meta_tag_creativesapplies Values to many creatives by Value name. A name nobody has becomes a draft Value, and near-duplicates fold into one.meta_update_taxonomy_valuerenames, describes, approves or archives a Value.meta_merge_taxonomy_valuesfolds two names for one idea into one. It is irreversible.meta_answer_merge_suggestionanswers a pair of approved Values the reconcile pass read as one idea.
These overwrite stored labels, so confirm the exact change first. Ask before any
delete (meta_delete_creatives).
Every creative you touch is marked curated, so the classifier only fills gaps behind you.
Over REST
| Task | Endpoint |
|---|---|
| List creatives | GET /api/v1/creatives |
| One creative | GET /api/v1/creatives/{creativeId} |
| Set one or more creatives' Values | PATCH /api/v1/creatives/values |
| Tag many at once | POST /api/v1/creatives/reviews |
| Taxonomy | GET /api/v1/taxonomy |
| Rename or archive a Value | PATCH /api/v1/taxonomy/values/{valueId} |
| Merge | POST /api/v1/taxonomy/values/{valueId}/merge |
A prompt to start with
Review the creatives that need it. Show me what you would change on each, and
wait for my go-ahead before you tag or merge anything.Find what worked
Explain which angles, personas, formats and hooks were associated with more results than their spend, with the evidence and its limits.
Research to copy
Turn customer research into ad copy. Personas and angles, what each has bought, real verbatims, then drafted messaging that a person approves.