W&S
Win & Scale
Meta ads for AI agents
Pick it if your own AI agent should read your Meta ads, brief the next test and build each launch paused.
From $49/mo per ad account
Win & Scale vs Birch
Why people leave Birch
Why look for a Birch alternative?
Birch, formerly Revealbot, is a rules engine for four ad networks. These are the three reasons teams look elsewhere.
Rules you write and maintain
Birch acts on the conditions you set, checked as often as every 15 minutes. Someone still writes and tunes each rule.
Its MCP manages rules, not ads
Birch MCP reads rules, logs and account structure, and can enable, rename and move rules. It can't create rules, edit budgets or create ads yet.
Rules start on the Pro plan
Essential is $49 a month with no rules. Rules start on Pro at $99 a month, priced by total spend across every connected ad account.
The shortlist
Which Birch alternative should you pick?
Each of these suits a different Birch buyer. The first line on each card says who it is for.
- Mx
Madgicx
All-in-one Meta ads suite
Pick it if you want its own AI Marketer, automation rules and tracking in one Meta tool.
From $45/mo, by spendWin & Scale vs Madgicx - H
Hawky
Agentic performance platform
Pick it if you want agents buying media across Meta, Google, YouTube and TikTok, with a team onboarding you.
Pricing on requestWin & Scale vs Hawky - AM
Meta Ads Manager
The baseline · Meta's own tool
Pick it if you'd rather make every change by hand and pay for media only.
No tool fee listedWin & Scale vs Ads Manager
How do the Birch alternatives compare?
The jobs that matter when you leave Birch, side by side.
| Capability | BBirch | Win & Scale | MxMadgicx | HHawky | AMAds Manager |
|---|---|---|---|---|---|
| Ad networks | Meta, Google, TikTok, Snapchat | Meta only: Facebook and Instagram | Optimizes Meta only. Reports also pull in Google Ads and TikTok | Meta, Google, YouTube, TikTok | Meta |
| MCP for your agent | Yes Yes, for rules and logs | Yes Yes. Every action in the app is an MCP tool | Yes Yes, Facebook and Google MCP | Not public Not public | Yes Yes, Meta's ads MCP (open beta) |
| Automation | Yes Rules, checked as often as every 15 minutes | No No rules. Your agent proposes, you approve | Yes Rules run around the clock | Agents rebalance spend inside caps you set | Yes Automated rules in Ads Manager |
| Launches created paused | Your choice in Stage | Yes Always | Not public Not public | Not public Not public | You set each ad's status |
| Spend control | Rules act on the conditions you set | Yes Only on your go-ahead. meta_activate is a separate call | Yes One-click approval for AI Marketer actions | Yes Approval gates and hard caps | You make each change |
| Starting price | $49/mo up to $10k spend. Rules from $99/mo | $49/mo per ad account, up to $10k spend | $45/mo under $1k spend, by spend band | Not public Pricing on request | No tool fee listed |
| Free trial | Yes 14 days, no card | Yes 7 days, every feature | Yes 7 days | Walkthrough on request | Not applicable |
Yes No Not publicFacts from bir.ch, madgicx.com, hawky.ai and Meta's own pages · Checked 2026-10-28. “Not public” means we couldn't find it there. Spot something out of date? Tell us.
An honest note
When should you stay on Birch?
Birch does things Win & Scale doesn't. If rules across ad networks are what you buy it for, staying is a reasonable call.
- You want rules that pause, scale or notify on conditions, checked as often as every 15 minutes.
- You run Google, TikTok or Snapchat ads next to Meta and want one rules engine across them.
- You build many ads at once from Google Drive media and a Google Sheet plan.
- You run many small ad accounts, where a price on total spend works out lower.
Questions, answered
Everything else is in the docs.
- What is the best alternative to Birch for AI agents?
- Win & Scale is the best Birch alternative if an AI agent runs your Meta ads. Every action is an MCP tool, every launch is created paused, and spend waits for your go-ahead. Birch covers more ad networks.
- Is Win & Scale a Revealbot alternative?
- Revealbot is now Birch, so Win & Scale is a Revealbot alternative for Meta advertisers. Birch is a rules engine for Meta, Google, TikTok and Snapchat ads. Win & Scale has no automated rules, because your agent proposes and you approve.
- Is there a cheaper alternative to Birch?
- For one or a few ad accounts, Win & Scale is cheaper than Birch Pro. An $8k account is $49 here and $99 on Birch Pro. Birch prices total spend across accounts, so 12 accounts at $5k each is $588 here and $499 on Birch Pro.
- Which Birch alternative has automated rules?
- Madgicx has automation rules that run on your campaigns around the clock. Meta's own Ads Manager also has automated rules. Win & Scale has none.
- Which Birch alternative creates ads paused?
- Win & Scale creates every launch paused, and turning one on is a separate call that waits for your approval. Birch's Stage lets you publish active, paused or with a start date, and nothing publishes on its own.