Win & Scale
IndustriesReal estate & lead gen

Meta ads for real estate, run by your AI agent.

Find the walkthroughs that bring enquiries, and launch the next instant form paused. Your agent judges every ad on form leads.

7 days free with every feature. Cancel anytime.

Works with

Try asking
  • Which walkthrough hooks produced form leads?
  • Send a test lead through the off-plan form.
  • Brief three ads for the new launch.
  • Launch the price-first cut, paused.
An ad from Doorlark, a fictional brand, in a phone, with the agent's work around it: Values tagged (Free home valuation, Curious homeowner), a winning creative, a launch built paused and a prompt waiting for the owner to activate it. Lead-gen ad for Doorlark, a fictional real estate firm, showing a house with the headline What is your home worth?

What does a real estate brand need from Meta ads?

Lead gen runs on instant forms and fast follow-up, so the cheapest lead is rarely the one who answers.

  • “Cheap leads that never pick up the phone.”

    Meta counts a form fill the same whether someone meant it or not. Win & Scale judges each ad on form leads, and says plainly that qualified leads from your CRM are the missing deeper goal.

  • “We run the same walkthrough on every listing.”

    Nobody can say whether price first, the neighbourhood or the floor plan opens the door. The answer sits in ad names like Tower_B_walk_v2.

  • “Housing ads have rules I can’t risk.”

    Win & Scale creates campaigns with no special ad category. If your listing needs Housing or another special category, start that campaign in Ads Manager.

Judge every ad on the leads it produced.

Your agent judges an instant-form ad on form leads and a lead page on website leads, each against the rest of the account. It also says what Meta can’t see, such as which leads were qualified.

  • meta_get_evidence_health checks the numbers are fresh, and lists the outcomes Meta cannot see, such as qualified leads.
  • meta_get_history_winners judges on form leads or website leads, not on Meta’s “Results”.
  • meta_get_audience_breakdown shows which ages and placements still produce leads.
A live test for Doorlark, a fictional brand, day 4 of 7, question frozen, two observations. The talking head has 2 of the 10 form leads its rule asked for, so the reading is inconclusive and too early. Below it, one proposed learning from a concluded test: a delivery date in the first line beats a discount for returning buyers. It counts only once you approve it.

Know which walkthrough opens the door.

Win & Scale stores what each creative is as Values: its angle, persona, format and hook. The ad name stays a hint, so a lesson survives the rename.

  • meta_tag_creatives tags each walkthrough, neighbourhood tour and floor plan with its angle, persona, format and hook.
  • meta_get_cross_analysis compares two of them, such as persona by hook.
  • meta_transcribe_creative reads what each agent video actually says, line by line.
A Library creative, Doorlark's Offer card (a fictional brand), a static read as an image: its Values are the angle Free home valuation, the persona Curious homeowner, the format Offer card and the hook What is your home worth?, with the line the agent read, “What is your home worth?”, and each trait marked Winner, In line or Low delivery, inconclusive.

Build the form. Test it with one lead.

Your agent lists the forms on your Page, builds a new one, and sends a test lead before any ad spends. A test lead is a real lead event, so use your own contact details.

  • meta_list_lead_forms shows the instant forms already on your Page, so a launch reuses a form that works.
  • meta_create_lead_form builds a new form with its questions and thank-you screen.
  • meta_send_test_lead sends a test lead through it. It reaches your webhook and whatever your CRM does next.
An instant form for Doorlark, a fictional real estate firm: Free home valuation, asking for name, email, phone and home address. A test lead was received, and the launch is paused.

Brief the listing. Launch it paused. You turn it on.

Your agent writes briefs from your brand voice and the proof you can claim, then builds the instant-form launch with nothing spending. Activating it is a separate call that waits for you.

  • meta_save_brief keeps price, location and availability claims to what your brand actually states.
  • meta_launch_ads builds the campaign, ad set and ads paused, with no special ad category. Housing campaigns start in Ads Manager.
  • meta_activate spends nothing until you say go. Your agent asks you first.
An agent calls meta_launch_ads for Doorlark, a fictional real-estate brand, and gets back a paused launch: the campaign, the ad set and three ads, all Paused, with Activate waiting for the owner.

What can a real estate brand ask its AI agent?

Ask the way you would ask a media buyer who knows lead gen. Your agent checks the evidence before it answers.

  • Evidence checkWhich numbers from the last launch shouldn’t I trust yet? Don’t change anything.
  • Which leadsWhich walkthrough hooks produced form leads over the last 90 days?
  • Test the formSend a test lead through the off-plan form with my details.
  • Launch pausedAnswered in the conversation: Launch the price-first walkthrough on the first-home form. Leave it paused for me.
  • Build a formDraft an instant form for off-plan enquiries that asks for name, phone and budget.
  • Brief the launchBrief three ads for the new tower from what produced leads, in our brand voice.
Claude Code · winandscale connected

Launch the price-first walkthrough on the first-home form: three cuts, one ad set. Leave it paused.

  1. meta_get_evidence_healthsynced 3h ago
  2. meta_list_lead_formsFirst-home enquiry · active
  3. meta_launch_adsPaused
  4. meta_activateWaiting for you

Built 1 campaign, 1 ad set and 3 walkthrough ads, all paused and pointing at the First-home enquiry form. This campaign has no special ad category, so if the listing needs Housing, start it in Ads Manager instead.

What does your agent tag on every real estate ad?

Every ad is tagged with Values: its angle, persona, format and hook. Results compare even when ad names don't.

ValuesYour account’s Values come from your own creatives.

meta_list_taxonomy

  • Angles

    Why someone should enquire now

    • Off-plan
    • Ready to move in
    • Open house
    • Price drop
    • Neighbourhood

  • Personas

    Who the ad speaks to

    • First home
    • Investor
    • Relocating
    • Downsizer

  • Formats

    What the creative looks like

    • Walkthrough
    • Neighbourhood tour
    • Agent talking head
    • Floor-plan static
    • Instant form

  • Hooks

    The first three seconds

    • Price first
    • What your budget buys
    • A day in the area
    • Before it’s gone

Where to go next

Questions, answered

Everything else is in the docs.

Can an AI agent run Meta lead ads for a real estate brand?
Yes, an AI agent such as Claude Code or ChatGPT can run a real estate brand’s Meta lead ads with Win & Scale. Your agent reads the ad account, builds instant-form launches paused and judges them on form leads.
Does Win & Scale handle Meta’s Housing special ad category?
Not when it creates a campaign. Win & Scale creates new campaigns with no special ad category, so start Housing campaigns in Ads Manager.
Does Win & Scale know which leads are qualified?
No, Win & Scale counts form leads and website leads, not whether someone answered. Qualified leads from your CRM are the missing deeper goal, and the evidence check says so.
Can my agent test an instant form before ads run?
Yes, meta_send_test_lead sends a test lead through a form. It is a real lead event that reaches your webhook and whatever your CRM does next, so use your own contact details.
Will my agent launch ads without asking?
No, every launch is created paused. Turning one on is a separate call, meta_activate, and your agent asks you first.
How much does Win & Scale cost for a real estate brand?
Win & Scale starts with a 7-day free trial that includes every feature. After it, each ad account pays a flat monthly price by ad spend, from $49 a month for up to $10k.

Find the walkthroughs that bring leads. Launch the next form paused.

Start a 7-day free trial with your website, connect your AI agent, and keep every launch paused until you say go.

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