“We never tested the form against our CRM.”
A form can look right and still send leads nowhere. Fields arrive under keys your CRM never mapped, and the first real leads become the test.
Use casesLead ads
Lead ads your AI agent tests before they spend.
Get leads without a landing page, tested before spend. Your AI agent builds the form, sends a test lead, launches paused.
7 days free with every feature. Cancel anytime.
Try asking
- Build an instant form that asks for name, phone and budget.
- Send a test lead through the valuation form with my details.
- Launch the form ad on that form, paused.
Where do Meta lead ads go wrong?
Most lead ad problems show up after the spend starts. The form, the follow-up and the way leads are counted were never checked first.
“Meta’s Results column counted two different things.”
Form leads and website leads are different events, and one number often mixes them. Win & Scale judges each on its own.
“We needed to change one question after launch.”
A published instant form cannot be edited. A change is a new form, so the question that matters has to be right before the ad spends.
Your agent builds the form, then proves it with one test lead.
Your agent reads the instant forms on your Page, builds a new one when none fits, and sends a test lead before any ad spends. A test lead is a real lead event, so it carries your own contact details.
- meta_list_lead_forms reads your Page’s forms live, with each question, its key, the privacy policy and the lead count. Only active forms take ads.
- meta_create_lead_form builds a form with email, phone or WhatsApp, custom questions and a review screen. Each custom question gets a snake_case key your CRM can map.
- meta_send_test_lead sends a test lead through the form. It reaches your lead webhook and whatever your CRM does next, and Meta keeps one test lead per form.
The lead campaign is built paused, and refused if it doesn’t fit.
Your agent launches the ad set and ads with the form attached, and nothing spends. Activating is a separate call that waits for you.
- meta_launch_ads builds an instant-form campaign for leads, with no pixel and no website link.
- A form ad in a website ad set, or a website ad in a form ad set, is refused before any file is uploaded.
- Win & Scale creates campaigns with no special ad category, so start Housing, credit or employment campaigns in Ads Manager.
- meta_activate is the one call that spends, and your agent asks you first.
Form leads and website leads are judged apart.
Meta’s lead counts mix two events. Your agent judges an instant-form ad on form leads and a lead page on website leads, each against the rest of the account.
- meta_get_overview shows form leads, website leads and cost per lead as separate numbers.
- meta_get_history_winners judges each funnel on its own goal, not on Meta’s Results column.
- meta_get_evidence_health names the outcomes Meta cannot see, such as which leads were qualified.
Learn which hook and persona bring the leads.
Win & Scale files every ad under Values, so your agent can cross a hook with a persona and see which combinations produced form leads and which you never tried.
- meta_get_cross_analysis crosses two Dimensions inside one funnel. A missing cell is an untested combination.
- meta_tag_creatives keeps each ad’s Values current, read from the creative, not the ad name.
- meta_save_learning keeps the reason a combination worked, so the next brief starts from it.
What can you ask your AI agent about lead ads?
Ask the way you would ask a media buyer who owns the lead follow-up. Your agent checks the evidence before it answers.
- Find the formWhich instant forms are active on our Page, and what do they ask?
- Build a formDraft an instant form that asks for name, phone and budget, with a review screen.
- Test the chainAnswered in the conversation: Send a test lead through the valuation form with my phone and email.
- Launch pausedLaunch the valuation ads on that form. Leave them paused for me.
- Which leadsWhich hooks produced form leads over the last 90 days?
- What’s missingWhich numbers shouldn’t I trust for lead quality?
Claude Code · winandscale connected
Send a test lead through the valuation form with my phone and email.
meta_list_lead_formsHome valuation · activemeta_send_test_leadyour contact detailsWaiting for you
I have the test lead ready for the Home valuation form, with your phone and email. It will reach your lead webhook like a real lead, so your CRM will react. Shall I send it?
Questions, answered
Everything else is in the docs.
- Can an AI agent build a Meta instant form?
- Yes, with Win & Scale your AI agent builds an instant form on your Page with meta_create_lead_form, then attaches it to a lead campaign that is created paused.
- Is a test lead a real lead?
- Yes, a test lead sent with meta_send_test_lead is a real lead event. It reaches your lead webhook and whatever your CRM does next, so use your own phone and email, never a customer’s.
- Can my agent edit an instant form after it is published?
- No, Meta does not let a published instant form be edited, so a change is always a new form. Your agent builds the new form and points the ads at it.
- Does Win & Scale count form leads and website leads separately?
- Yes, Win & Scale keeps form leads and website leads apart, because Meta’s lead count mixes them. It judges each ad on the event its ad set was built to produce.
- Does Win & Scale handle Meta’s special ad categories?
- Not when it creates a campaign. Win & Scale creates new campaigns with no special ad category, so start Housing, employment, credit or political campaigns in Ads Manager.
- How much does Win & Scale cost?
- Every plan starts with a 7-day free trial that includes every feature. After it, each ad account pays a flat monthly price set by its ad spend, starting at $49 a month for up to $10k of monthly spend.