TL;DR
Win & Scale or Motion: the short answer
Win & Scale is Meta ads for AI agents, from $49/mo per ad account. Motion is creative analytics, Starter $999/mo, up to $50k spend.
Motion is creative analytics for Meta, TikTok, YouTube and LinkedIn ads: visual reports for your team, AI tags, and an AI agent called Runneth.
Win & Scale is Meta ads for AI agents: your own agent reads every creative, briefs the next test and builds the launch paused. Spend starts only when you say go.
Pick Motion for creative reporting across four ad networks. Pick Win & Scale when your agent runs your Meta ads and you approve what spends.
How does Win & Scale compare to Motion?
Motion is built for a team reading reports. Win & Scale is built for an AI agent doing the work.
| Capability | MMotion | Win & Scale |
|---|---|---|
| The product | ||
| What it is | Creative analytics for paid social, with an AI agent called Runneth | Meta ads for AI agents, with a web app beside your agent |
| Where you work | Motion's web app. Runneth also answers in Slack | Your own AI agent: Claude Code, ChatGPT, Cursor or Codex, plus the web app |
| Ad networks | Meta, TikTok, YouTube, LinkedIn | Meta only: Facebook and Instagram |
| MCP access | Yes Yes, on Starter: “full data & MCP access” | Yes Yes. Every action in the app is an MCP tool |
| Reading creative | ||
| What a creative is | AI tags in 8 categories, plus naming conventions | Values you curate: angle, persona, offer, hook, format. The ad name is only a hint |
| Video | Yes Frame by frame, with video drop-off | Yes Transcribed and read in full, not judged from one still |
| Competitor research | Yes Inspo: follow brands and save their ads | Yes Meta Ad Library search, saved to a swipe file |
| Attribution data | Yes Northbeam and GA4, on Pro and above | No Not yet. Meta's own reporting only |
| Launching and testing | ||
| Launching ads | Yes Yes, through Runneth, which names ads and launches them | Yes Always paused. meta_launch_ads builds the campaign, ad set and ads |
| Turning spend on | Not public Not public | Yes Only on your go-ahead. meta_activate is a separate call |
| Creative testing | Yes Launch analysis of recently launched creative | Yes A test loop. The question is frozen when you commit; outcomes are appended |
| Price | ||
| Starting price | $999/mo on Starter, up to $50k monthly spend | $49/mo per ad account, up to $10k monthly spend |
| Seats and accounts | Unlimited seats and ad accounts on Starter | Per ad account. Every feature on every tier |
| AI usage | Not public Not public. Runneth is included; usage limits aren't listed | Yes 0 AI credits per agent call. Runs on your own Claude or ChatGPT plan |
| Free trial | Yes Yes, no credit card required | Yes 7 days, every feature. No free plan |
Yes No Not publicMotion facts from motionapp.com and runneth.com · Checked 2026-10-27. Spot something out of date? Tell us.
Why switch from Motion to Win & Scale?
Teams switch when the work moves into an AI agent and they want guardrails on spend.
An agent is asked which creatives paid for themselves this quarter. It calls meta_get_evidence_health, meta_get_history_winners and meta_suggest_next. Your agent works where you already work
Ask Claude Code, ChatGPT or Cursor what worked, and it reads the account, names the winners and drafts the next test. Motion centers on reports your team opens. Win & Scale centers on tools your agent calls.
A launch built with meta_launch_ads for Vessa Row, a fictional fashion brand. The campaign, the cold-persona ad set and the three ads are all Paused. meta_activate is a separate call, waiting for you. Every launch lands paused
Your agent builds the campaign, ad set and ads, all created paused. Turning a launch on is a separate call that waits for your approval. Advantage+ enhancements are opted out, so Meta never rewrites approved copy.
A creative read by the agent: a Vessa Row fitting-room selfie, a fictional fashion brand, captioned Okay this blazer is the one. Its Values are the angle Staple blazer, the persona Office-to-evening dresser, the format UGC selfie and the hook Fitting room selfie caption. Its ad name, v3_final_FINAL, is only a hint. Your agent reads the ad, not its name
Angle, persona, offer and hook are stored as Values on every creative, read by a classifier and curated by you. Ads with messy names, or none, get read too, so your history counts from the first day.
A test record for Vessa Row, a fictional brand, with its two creatives. The question, Does a fitting-room selfie beat a studio shot for the capsule wardrobe shopper? was frozen on 14 October. Day 3 was low delivery, inconclusive and not a loss. Day 10 appended an observation. Concluding the test leaves the question unchanged. Every test keeps the question it asked
When you commit to a next test, its question and the evidence behind it are frozen. Results are appended, never rewritten, so the answer can't drift to fit what happened.
When is Motion the better choice?
Motion does things Win & Scale doesn't. If the left column is your team, start with Motion.
Networks
Pick Motion if you…Run TikTok, YouTube or LinkedIn ads next to Meta and want one report across them
Pick Win & Scale if you…Already work in Claude Code, ChatGPT, Cursor or another AI agent
Attribution
Pick Motion if you…Need Northbeam or GA4 attribution inside your creative reports
Pick Win & Scale if you…Want every launch created paused, and spend that starts only on your go-ahead
Team
Pick Motion if you…Have a creative team that works from shared visual reports and snapshots
Pick Win & Scale if you…Want angle, persona, offer and hook stored on each creative, not parsed from names
Research
Pick Motion if you…Want to follow competitor brands in a feed and save the ads you like
Pick Win & Scale if you…Want tests that keep the question they were launched to answer
Accounts
Pick Motion if you…Manage many ad accounts and want one plan with unlimited accounts and seats
Pick Win & Scale if you…Run Meta only, on one to a few ad accounts, and want a flat price per account
How do I switch from Motion?
Three steps, about an afternoon. Win & Scale reads Meta directly, so there's nothing to export.
An agent session: one claude mcp add command registers the Win & Scale MCP server, and three of its tools show as connected. Connect your agent
Add the MCP server to Claude Code, Cursor or Codex, or add it as a connector in ChatGPT or Claude. Sign in once in the browser.
Settings, Meta connection: an ad account id and a masked System User token, checked against Meta before they are saved. The token is encrypted and revocable in Meta. Connect your ad account
A workspace admin pastes a System User token and the ad account id. It's checked against Meta before it's saved, and you can revoke it in Meta any time.
An agent reads the account's history: the prompt “Read our history and tell me what worked”, the call meta_pull_account_history, and three Vessa Row creatives, fictional, each marked Winner, In line or Unproven. Your agent reads the history
It pulls every ad's lifetime totals, reads the Values on each creative, and names the traits that bought more than their share of spend.
Is Win & Scale cheaper than Motion?
For one Meta ad account, yes, at every spend level both publish. Motion's plan covers four ad networks, so count what you'd use.
Win & Scale
- Ad spend up to $10k a month$49/mo
- Ad spend up to $25k a month$99/mo
- Ad spend up to $50k a month$199/mo
- Ad spend up to $100k a month$299/mo
- Ad spend up to $250k a month$399/mo
- Ad spend over $250k a monthCustom
7-day free trial with every feature. No free plan. 0 AI credits per agent call.
Motion
Plans by monthly ad spend. Starter includes unlimited seats and ad accounts.
- Starter · up to $50k spendRunneth, AI tags, Inspo, MCP access$999/mo
- Pro · over $50k spendAdds Northbeam and GA4, onboardingOn request
- Growth · over $125k spendAdds a dedicated CSM and private SlackOn request
Free trial, no credit card. Source: motionapp.com/pricing, 2026-10-27.
Worked examples
Monthly list prices
1 account at $40k spend
$199 vs $999 on Motion
6 accounts at $8k each
$294 vs $999 on Motion
Meta, TikTok and YouTube
Only Motion covers all three
Questions, answered
Everything else is in the docs.
- Is Win & Scale cheaper than Motion?
- Win & Scale is cheaper for one Meta ad account at every spend level. It costs $49 to $399 a month per ad account, by spend; Motion's Starter plan is $999 a month for up to $50k in spend.
- Can I use Win & Scale with Motion?
- Yes, Win & Scale can run beside Motion while you compare. Both read your Meta ad account directly, and nothing Win & Scale builds spends until you turn it on.
- Does Motion have an MCP server?
- Yes, Motion lists “full data & MCP access” on its Starter plan. Win & Scale differs in what its tools do: every launch is built paused, and spend waits for your go-ahead.
- Does Win & Scale work with TikTok or YouTube ads?
- No, Win & Scale covers Meta only: Facebook and Instagram. Motion reports on Meta, TikTok, YouTube and LinkedIn.
- Do I need an ad naming convention?
- No, Win & Scale reads ads whatever they're named. Each creative's angle, persona, offer and hook are stored as Values you can correct, and the ad name is only a hint.
- Does Win & Scale charge for AI usage?
- No, Win & Scale charges 0 AI credits per agent call. Your agent runs on your own Claude, ChatGPT or other plan, and you pay one monthly price per ad account.