TL;DR
Win & Scale or Atria: the short answer
Win & Scale is Meta ads for AI agents, from $49/mo per ad account. Atria is creative intelligence, Core $219/mo for 5 ad accounts.
Atria is creative intelligence for Meta and TikTok ads: a 25M-ad library, AI creative tags, an AI teammate called Raya, Radar grading, image generation and bulk launch to Meta.
Win & Scale is Meta ads for AI agents: your own agent reads every creative, briefs the next test and builds the launch paused. Spend starts only when you say go.
Pick Atria for ad research, creative production and shared reports. Pick Win & Scale when your agent runs your Meta ads and you approve what spends.
How does Win & Scale compare to Atria?
Atria is built for a team finding and making creative. Win & Scale is built for an AI agent testing and launching it.
| Capability | AAtria | Win & Scale |
|---|---|---|
| The product | ||
| What it is | Creative intelligence: ad library, AI tags, Raya, Radar, image generation and bulk launch to Meta | Meta ads for AI agents, with a web app beside your agent |
| Where you work | Atria's web app. Raya also answers in Slack, and MCP connects Claude, ChatGPT and Codex | Your own AI agent: Claude Code, ChatGPT, Cursor or Codex, plus the web app |
| Ad networks | Meta and TikTok | Meta only: Facebook and Instagram |
| MCP access | Yes Yes, plus a REST API, on every plan. Core caps MCP at 600 calls a month. Its tools read, search and save to boards and notes | Yes Yes. Every action in the app is an MCP tool |
| Research and creative | ||
| Inspiration | Yes A library of 25M+ ads, with followed brands, boards and a Chrome extension | Yes Meta Ad Library search, saved to a swipe file |
| What a creative is | AI creative tags: hook, persona, argument, selling point, visual style | Values you curate: angle, persona, offer, hook, format. The ad name is only a hint |
| Video | Yes Transcripts and scripts, for library ads and your own videos | Yes Transcribed and read in full, not judged from one still |
| Reports for a team | Yes Customizable reports, comparison reports, custom attribution windows and shareable snapshots | Read by your agent. Saved report views and breakdowns over MCP |
| Making new creative | Yes Image ads, scripts and copy, generated from performance data | Yes Image drafts rebuilt from a saved swipe's recipe |
| Briefs, testing and launching | ||
| Briefs | Yes Raya writes briefs from your data, or from a URL | Yes Briefs that cite evidence. meta_save_briefs stores each Next test with the evidence behind it |
| Creative testing | Not public Not public. Radar grades ads and recommends fixes | Yes A test loop. The question is frozen when you commit; outcomes are appended |
| Launching ads | Yes Bulk launch in the web app: pick campaigns and ad sets, then Launch all ads | Yes Always paused. meta_launch_ads builds the campaign, ad set and ads |
| Launching from your agent | No No launch tool listed. Its published MCP tools don't create ads on Meta | Yes Yes, from the same tool set that reads the account |
| Created paused | Not public Not public. Its launch guide doesn't say how new ads start | Yes Always. Advantage+ enhancements are opted out too |
| Turning spend on | You click Launch all ads, in the web app | Yes Only on your go-ahead. meta_activate is a separate call |
| Price | ||
| Starting price | $219/mo on Core, for 5 ad accounts and up to $500K monthly spend. Cheaper while a promotion runs | $49/mo per ad account, up to $10k monthly spend |
| Seats and accounts | 5 seats, 5 ad accounts on Core. Extra seats are $20 a month | Per ad account. Every feature on every tier |
| AI usage | 4,000 AI credits a month on Core. MCP calls past the cap cost 1 credit each | Yes 0 AI credits per agent call. Runs on your own Claude or ChatGPT plan |
| Free trial | Yes Yes, 1,000 free credits and no credit card. The length isn't public | Yes 7 days, every feature. No free plan |
Yes No Not publicAtria facts from tryatria.com/pricing, tryatria.com/mcp, docs.tryatria.com/docs/available-tools and its Help Center launch guide · Checked 2026-10-28. Anything marked Not public isn't on its website. Spot something out of date? Tell us.
Why switch from Atria to Win & Scale?
Teams switch when their agent should test and launch the next ad, not only look, and they want guardrails on spend.
An agent is asked which creatives paid for themselves this quarter. It calls meta_get_evidence_health, meta_get_history_winners and meta_suggest_next. Your agent can launch, not only look
Atria's published MCP tools search the ad library, read your accounts and save to boards. Win & Scale's tools go on to brief the test, build the launch and read the result.
A launch built with meta_launch_ads for Vessa Row, a fictional fashion brand. The campaign, the cold-persona ad set and the three ads are all Paused. meta_activate is a separate call, waiting for you. Every launch lands paused
Your agent builds the campaign, ad set and ads, all created paused. Turning a launch on is a separate call that waits for your approval. Advantage+ enhancements are opted out, so Meta never rewrites approved copy.
A creative read by the agent: a Vessa Row fitting-room selfie, a fictional fashion brand, captioned Okay this blazer is the one. Its Values are the angle Staple blazer, the persona Office-to-evening dresser, the format UGC selfie and the hook Fitting room selfie caption. Its ad name, v3_final_FINAL, is only a hint. Your agent reads the ad, not its name
Atria's AI tags hook, persona and argument. Win & Scale stores angle, persona, offer and hook as Values on every creative, curated by you, so messy ad names don't matter.
A test record for Vessa Row, a fictional brand, with its two creatives. The question, Does a fitting-room selfie beat a studio shot for the capsule wardrobe shopper? was frozen on 14 October. Day 3 was low delivery, inconclusive and not a loss. Day 10 appended an observation. Concluding the test leaves the question unchanged. Every test keeps the question it asked
When you commit to a next test, its question and the evidence behind it are frozen. Results are appended, never rewritten, so the answer can't drift to fit what happened.
When is Atria the better choice?
Atria does things Win & Scale doesn't. If the left column is your team, start with Atria.
Research
Pick Atria if you…Want a library of 25M+ ads to search, with followed brands and AI-tagged hooks and angles
Pick Win & Scale if you…Want your agent to search the Meta Ad Library and save swipes it can brief from
Creative
Pick Atria if you…Generate image ads, scripts and copy variants, and keep assets in a shared library
Pick Win & Scale if you…Want every draft tied to the brief and test it came from
Networks
Pick Atria if you…Analyze TikTok accounts next to Meta
Pick Win & Scale if you…Run Meta only
Team
Pick Atria if you…Have a team and clients that need seats, guests, comments on assets and shared boards
Pick Win & Scale if you…Want an AI agent to do the work, with a web app beside it
Reports
Pick Atria if you…Need customizable reports, comparison reports and shareable snapshots
Pick Win & Scale if you…Want paused launches and tests that keep the question they were launched to answer
Scale
Pick Atria if you…Run five or more ad accounts, or spend over $250k a month on one, and want one plan
Pick Win & Scale if you…Run one to a few ad accounts and want a flat price per account
How do I switch from Atria?
Four steps, about an afternoon. Win & Scale reads Meta directly, so there's nothing to export.
An agent session: one claude mcp add command registers the Win & Scale MCP server, and three of its tools show as connected. Connect your agent
Add the MCP server to Claude Code, Cursor or Codex, or add it as a connector in ChatGPT or Claude. Sign in once in the browser.
Settings, Meta connection: an ad account id and a masked System User token, checked against Meta before they are saved. The token is encrypted and revocable in Meta. Connect your ad account
A workspace admin pastes a System User token and the ad account id. It's checked against Meta before it's saved, and you can revoke it in Meta any time.
An agent reads the account's history: the prompt “Read our history and tell me what worked”, the call meta_pull_account_history, and three Vessa Row creatives, fictional, each marked Winner, In line or Unproven. Your agent reads the history
It pulls every ad's lifetime totals, reads the Values on each creative, and names the traits that bought more than their share of spend.
A brief for Saltmilk, a fictional skincare brand, with a swipe attached as its reference: a Daybloom selfie ad, Active since Oct 3. The concept reads, A Sunday skin reset, shot as a selfie at the bathroom sink. A Make one like this chip starts the brief, written with meta_save_brief. The swipe is reference only and cannot be launched. Rebuild your swipe file
Search the Meta Ad Library from your agent and save the ads worth copying. Your agent briefs the next test from the swipes you keep.
Is Win & Scale cheaper than Atria?
For one or a few ad accounts, yes. Atria's Core covers 5 ad accounts and $500K a month, so for five or more it can cost less.
Win & Scale
- Ad spend up to $10k a month$49/mo
- Ad spend up to $25k a month$99/mo
- Ad spend up to $50k a month$199/mo
- Ad spend up to $100k a month$299/mo
- Ad spend up to $250k a month$399/mo
- Ad spend over $250k a monthCustom
7-day free trial with every feature. No free plan. 0 AI credits per agent call.
Atria
Plans by ad accounts and monthly ad spend. Atria also lists a per-plan AI credit allowance.
- Core · 5 ad accounts, up to $500K spend5 seats, Radar, 4,000 AI credits, MCP capped at 600 calls$219/mo
- Plus · 10 ad accounts, up to $1M spend8 seats, 10,000 AI credits, unlimited MCP and API calls$549/mo
- Business · unlimited accounts and spend15 seats, 25,000 AI credits, custom metrics, guests$1,549/mo
- EnterpriseCustom limits, security and compliance, dedicated supportCustom
Monthly prices before the current Black Friday discount ($159, $429 and $1,199 while it runs); annual billing is lower still. Source: tryatria.com/pricing, 2026-10-28.
Worked examples
Monthly list prices
1 account at $8k spend
$49 vs $219 on Core
5 accounts at $8k each
$245 vs $219 on Core. Atria is cheaper
1 account at $200k spend
$399 vs $219 on Core. Atria is cheaper
Meta and TikTok accounts
Only Atria covers both
Questions, answered
Everything else is in the docs.
- Is Win & Scale cheaper than Atria?
- Win & Scale is cheaper for one to four ad accounts, and Atria's Core is cheaper from five. Win & Scale costs $49 to $399 a month per ad account, by spend; Atria's Core is $219 a month for 5 ad accounts and up to $500K in spend.
- Does Atria have an MCP server?
- Yes, Atria has an MCP server and a REST API on every plan. Its published tools search the ad library, read your ad accounts and manage boards and notes, and none of them launches ads. Win & Scale's tools also brief, test and launch, with every launch built paused.
- Can I use Win & Scale with Atria?
- Yes, Win & Scale can run beside Atria while you compare. Use Atria for research and creative production if you like; nothing Win & Scale builds spends until you turn it on.
- Does Win & Scale work with TikTok ads?
- No, Win & Scale covers Meta only: Facebook and Instagram. Atria works with Meta and TikTok.
- Does Win & Scale have an ad library like Atria's?
- Win & Scale searches Meta's public Ad Library and saves ads to a swipe file, but it isn't a curated library. Atria's holds 25M+ ads, with followed brands and AI-tagged hooks.
- Do I need an ad naming convention?
- No, Win & Scale reads ads whatever they're named. Each creative's angle, persona, offer and hook are stored as Values you can correct, and the ad name is only a hint.
- Does Win & Scale charge for AI usage?
- No, Win & Scale charges 0 AI credits per agent call. Your agent runs on your own Claude, ChatGPT or other plan, and you pay one monthly price per ad account.