Fashion & apparel
Winners tire before the next drop is shot.
- New drop
- Gen Z stylist
- Try-on UGC
- POV
Read the fashion guide /industries/fashion
IndustriesGuides for six industries
Meta ads for every industry, run by your AI agent.
Find the ads that pay, and launch the next one paused, whatever you sell. Pick the guide that matches your category.
7 days free with every feature. Cancel anytime.
Try asking
- What should a pet brand tag on its ads?
- Which of our ads sold best in the last 90 days?
- Compare our best angles across two seasons.
Which industries can an AI agent run Meta ads for?
Your agent uses the same tools in every industry. What changes is the result each ad is judged on, and the labels it tags.
Illustration: ads from Vessa Row, a fictional fashion brand, judged on purchases, tagged UGC selfie. Illustration: ads from Saltmilk, a fictional beauty brand, judged on purchases, tagged Simple nightly routine. Beauty & skincare
Routines sell, but results claims need care.
- Routine
- Sensitive skin
- Texture
- Founder
Read the beauty guide /industries/beautyIllustration: ads from Doorlark, a fictional real-estate brand, judged on form leads, tagged Instant form. Real estate & lead gen
Cheap leads that never answer the phone. Housing campaigns start in Ads Manager.
- Off-plan
- First home
- Walkthrough
- Price first
Read the lead gen guide /industries/real-estateIllustration: ads from Daybloom, a fictional apps brand, judged on pixel + CAPI events, tagged POV meme. Mobile apps & subscriptions
Trials are cheap. Paying subscribers are not. App installs aren't measured.
- Free trial
- Busy parent
- App demo
- Problem
Read the apps guide /industries/appsIllustration: ads from Corvane, a fictional saas brand, judged on website leads, tagged Ops lead. SaaS & B2B
Demo requests from people who will never buy.
- Time saved
- Ops lead
- Walkthrough
- Question
Read the SaaS guide /industries/saasIllustration: ads from Paperkite, a fictional courses brand, judged on purchases, tagged Talking head. Courses & coaching
The founder is the ad, and the founder is tired.
- Outcome
- Career switcher
- Talking head
- Story
Read the courses guide /industries/courses
Don’t see your industry?
Your agent reads your past ads and suggests the labels worth tracking in your category, then judges, briefs and launches paused.
Pet food
Read our last 90 days and tell me which angles, audiences and hooks a pet food brand should track.
Furniture
Do our room-scene ads sell more sofas than our plain product shots?
Restaurants
Tag our last 50 ads by location, offer and format, and show me the untagged spend.
Local services
Which hooks book calls for a home-cleaning service? Judge them on leads, not clicks.
Questions, answered
Everything else is in the docs.
- Does Win & Scale work for my industry?
- Yes, Win & Scale works for any brand that advertises on Facebook and Instagram. Your industry changes the result each ad is judged on and the labels your agent tags, never the tools.
- What is a Value in Win & Scale?
- A Value is a label for one thing a creative is, such as the angle “New drop” or the hook “POV”. Win & Scale stores Values on each creative, so the ad name is only a hint.
- Which goal is each creative judged on?
- Win & Scale judges each funnel on its own goal: purchases for a store, form leads for instant forms, website leads for lead pages, and conversations for messaging ads.
- Does Win & Scale handle Meta’s special ad categories?
- Not when it creates a campaign. Win & Scale creates new campaigns with no special ad category, so start housing, employment, credit or political campaigns in Ads Manager.
- Can Win & Scale measure app installs?
- Not today. Win & Scale judges creatives on web and instant-form outcomes such as purchases and leads, and does not read app-install counts or SKAdNetwork postbacks.
- How much does Win & Scale cost?
- Every plan starts with a 7-day free trial that includes every feature. After it, each ad account pays a flat monthly price set by its ad spend, from $49 a month for up to $10k of monthly spend.