TL;DR
Win & Scale or Hawky: the short answer
Win & Scale is Meta ads for AI agents, from $49/mo per ad account. Hawky is an agent platform with prices on request.
Hawky is an agentic performance platform for Meta, Google, YouTube and TikTok: creative analysis, competitor tracking, image generation and agents that plan, launch and rebalance spend.
Win & Scale is Meta ads for AI agents: your own agent reads every creative, briefs the next test and builds the launch paused. Spend starts only when you say go.
Pick Hawky for agents that run media across several ad networks, with a team onboarding you. Pick Win & Scale when your agent runs your Meta ads and you approve what spends.
How does Win & Scale compare to Hawky?
Hawky builds its agents into a platform. Win & Scale gives the agent you already use the tools to do the work.
| Capability | HHawky | Win & Scale |
|---|---|---|
| The product | ||
| What it is | Agentic performance platform: creative analysis, competitor tracking, generation, plus Performance and Creative agents | Meta ads for AI agents, with a web app beside your agent |
| Where you work | Hawky's web app. Copilot, Slack and Teams come with the Ask tier | Your own AI agent: Claude Code, ChatGPT, Cursor or Codex, plus the web app |
| Ad networks | Meta, Google, YouTube, TikTok. The Performance Agent plans and launches on all four | Meta only: Facebook and Instagram |
| MCP and API access | Not public Not public. hawky.ai doesn't mention an MCP server or an API | Yes Yes. Every action in the app is an MCP tool |
| Research and creative | ||
| Competitor research | Yes Always-on tracking of rivals' ads from the Meta and Google ad libraries, with alerts | Yes Meta Ad Library search, saved to a swipe file |
| What a creative is | Elements scored: hook, copy, CTA, audio and format, against your past winners | Values you curate: angle, persona, offer, hook, format. The ad name is only a hint |
| Video | Yes Decoded in one pass: visuals, voiceover, on-screen text and audio | Yes Transcribed and read in full, not judged from one still |
| Briefs | Concepts with evidence. The Creative Agent cites the winner, rival pattern and gap behind each one. A brief step isn't listed | Yes Briefs from a swipe or a learning. meta_save_brief writes the concept |
| Generation | Yes Creative Agent and Creative Studio. Static images; the changelog also lists video | Yes Static drafts on request. meta_generate_draft works from a swipe's recipe and uses generation credits |
| Launching and testing | ||
| Launching ads | Yes Yes, through the Performance Agent, via Meta's Marketing API | Yes Always paused. meta_launch_ads builds the campaign, ad set and ads |
| Created paused | Not public Not public. Launch state isn't listed | Yes Always. Advantage+ enhancements are opted out too |
| Spend control | Yes Approval gates and hard caps. Agents apply changes or wait for review; every move is logged and can be rolled back | Yes Only on your go-ahead. meta_activate is a separate call |
| Creative testing | Yes Hypotheses with a verdict date. Each change states its expected result and is judged validated or invalidated | Yes A test loop. The question is frozen when you commit; outcomes are appended |
| Price | ||
| Starting price | Not public Not public. Every tier says “Talk to sales” | $49/mo per ad account, up to $10k monthly spend |
| Seats and accounts | Per brand, unlimited users on every tier | Per ad account. Every feature on every tier |
| Plans | Dashboards, Ask, Auto-pilot. The agents are on Auto-pilot | One plan, six spend bands. Every feature from the first |
| AI usage | Not public Not public. Pricing “scales with how much you use” | Yes 0 AI credits per agent call. Runs on your own Claude or ChatGPT plan |
| Free trial | Not public Walkthrough on request. One page lists a free 30-day Performance Agent pilot; the pricing page doesn't | Yes 7 days, every feature. No free plan |
Yes No Not publicHawky facts from hawky.ai/pricing, /agents/performance-agent, /agents/creative-agent, /features/creative-analysis, /features/competitor-analysis, /changelog and /llms.txt · Checked 2026-10-28. “Not public” means we couldn't find it there. Spot something out of date? Tell us.
Why switch from Hawky to Win & Scale?
Teams switch when they want their own agent in charge and every launch built paused.
An agent is asked which creatives paid for themselves this quarter. It calls meta_get_evidence_health, meta_get_history_winners and meta_suggest_next. Your agent works where you already work
Ask Claude Code, ChatGPT or Cursor what worked, and it reads the account, names the winners and drafts the next test. Hawky's agents work inside Hawky. Win & Scale's tools work from the agent you already use.
A launch built with meta_launch_ads for Vessa Row, a fictional fashion brand. The campaign, the cold-persona ad set and the three ads are all Paused. meta_activate is a separate call, waiting for you. Every launch lands paused
Your agent builds the campaign, ad set and ads, all created paused. Turning a launch on is a separate call that waits for your approval. Advantage+ enhancements are opted out, so Meta never rewrites approved copy.
A creative read by the agent: a Vessa Row fitting-room selfie, a fictional fashion brand, captioned Okay this blazer is the one. Its Values are the angle Staple blazer, the persona Office-to-evening dresser, the format UGC selfie and the hook Fitting room selfie caption. Its ad name, v3_final_FINAL, is only a hint. Your agent reads the ad, not its name
Angle, persona, offer and hook are stored as Values on every creative, read by a classifier and curated by you. Ads with messy names, or none, get read too, so your history counts from the first day.
A test record for Vessa Row, a fictional brand, with its two creatives. The question, Does a fitting-room selfie beat a studio shot for the capsule wardrobe shopper? was frozen on 14 October. Day 3 was low delivery, inconclusive and not a loss. Day 10 appended an observation. Concluding the test leaves the question unchanged. Every test keeps the question it asked
When you commit to a next test, its question and the evidence behind it are frozen. Results are appended, never rewritten, so the answer can't drift to fit what happened.
Does Win & Scale cover competitor research and briefs?
Yes, on Meta. Your agent searches the Meta Ad Library, reads your account and writes briefs from what it finds.
A search of the Meta Ad Library for reset routine. Two advertisers' ads are listed, Saltmilk and Daybloom, both fictional brands, one with a Save button and one already Saved to the swipe file. Search Meta's Ad Library
meta_search_ad_library finds a rival's ads, and meta_save_swipe keeps the ones worth studying in your swipe file.
The result of meta_get_cross_analysis, persona by hook over 180 days, drawn as a heat map of cost per purchase. Gen Z stylist is cheapest on POV, Office edit on Fit check, Weekend edit on Haul. Weekend edit and Styling tip has never been tried. Read what wins in your account
meta_get_cross_analysis crosses persona, hook and format over your history, counted on the goal you set.
A brief for Saltmilk, a fictional skincare brand, with a swipe attached as its reference: a Daybloom selfie ad, Active since Oct 3. The concept reads, A Sunday skin reset, shot as a selfie at the bathroom sink. A Make one like this chip starts the brief, written with meta_save_brief. The swipe is reference only and cannot be launched. Brief the next ad from a swipe
meta_save_brief writes a concept from a swipe or a learning. The swipe is reference only and can't be launched.
When is Hawky the better choice?
Hawky does things Win & Scale doesn't. If the left column is your team, start with Hawky.
Networks
Pick Hawky if you…Buy media on Google, YouTube or TikTok next to Meta and want one platform across them
Pick Win & Scale if you…Already work in Claude Code, ChatGPT, Cursor or another AI agent
Autonomy
Pick Hawky if you…Want agents that plan, launch and rebalance spend around the clock, inside caps you set
Pick Win & Scale if you…Want every launch created paused, and spend that starts only on your go-ahead
Creative
Pick Hawky if you…Want an agent that designs on-brand statics each week from your winners and rivals' patterns
Pick Win & Scale if you…Want angle, persona, offer and hook stored on each creative, not parsed from names
Research
Pick Hawky if you…Want always-on competitor monitoring across the Meta and Google ad libraries, with alerts
Pick Win & Scale if you…Want tests that keep the question they were launched to answer
Setup
Pick Hawky if you…Want a team to onboard you and a walkthrough on your own account first
Pick Win & Scale if you…Want to sign up, connect your ad account and start on a flat monthly price
How do I switch from Hawky?
About an afternoon. Pause Hawky's agents first, so two tools aren't changing one account.
An agent session: one claude mcp add command registers the Win & Scale MCP server, and three of its tools show as connected. Connect your agent
Add the MCP server to Claude Code, Cursor or Codex, or add it as a connector in ChatGPT or Claude. Sign in once in the browser.
Settings, Meta connection: an ad account id and a masked System User token, checked against Meta before they are saved. The token is encrypted and revocable in Meta. Connect your ad account
A workspace admin pastes a System User token and the ad account id. It's checked against Meta before it's saved, and you can revoke it in Meta any time.
An agent reads the account's history: the prompt “Read our history and tell me what worked”, the call meta_pull_account_history, and three Vessa Row creatives, fictional, each marked Winner, In line or Unproven. Your agent reads the history
It pulls every ad's lifetime totals, reads the Values on each creative, and names the traits that bought more than their share of spend.
How does Win & Scale pricing compare to Hawky?
Hawky publishes no prices, so there's no dollar comparison. Here is how each one charges.
Win & Scale
- Ad spend up to $10k a month$49/mo
- Ad spend up to $25k a month$99/mo
- Ad spend up to $50k a month$199/mo
- Ad spend up to $100k a month$299/mo
- Ad spend up to $250k a month$399/mo
- Ad spend over $250k a monthCustom
7-day free trial with every feature. No free plan. 0 AI credits per agent call.
Hawky
Priced per brand with unlimited users, in three tiers. Every tier says “Talk to sales”.
- DashboardsMeta, Google and TikTok data, creative tagging, generation, competitor trackingTalk to sales
- AskAdds GA4, attribution, Copilot, shareable reports, Slack and TeamsTalk to sales
- Auto-pilotAdds the Performance and Creative agents and auto-pause on anomaliesTalk to sales
Pricing scales with usage, and a walkthrough on your own account comes first. Source: hawky.ai/pricing, 2026-10-28.
How each one charges
Monthly list prices, where published
1 Meta ad account at $20k spend
$99 here, Hawky on request
What sets the bill
Ad spend here, brand and usage on Hawky
Meta, Google, YouTube and TikTok
Only Hawky covers all four
Questions, answered
Everything else is in the docs.
- What does Hawky do?
- Hawky is an agentic performance marketing platform that analyzes ads, tracks competitors, generates creatives and runs media with agents. It covers Meta, Google, YouTube and TikTok; Win & Scale covers Meta only, through your own AI agent.
- Is Win & Scale cheaper than Hawky?
- Hawky publishes no prices, so Win & Scale can't claim to be cheaper. Hawky quotes per brand on request; Win & Scale costs $49 to $399 a month per ad account, by spend.
- Does Hawky have an MCP server?
- As of 2026-10-28, hawky.ai doesn't mention an MCP server or an API. Win & Scale's MCP covers the whole app, and every launch is built paused.
- Can Hawky create ads paused?
- Hawky's pages don't say whether its launches start paused. They describe approval gates, spend caps and one-click rollback; Win & Scale builds every launch paused, and spend waits for your go-ahead.
- Does Win & Scale generate creatives like Hawky?
- Win & Scale generates static drafts on request, not on a schedule. meta_generate_draft works from a swipe's recipe and uses generation credits, while Hawky's Creative Agent designs on-brand statics from your winners, rivals and gaps.
- Can I use Win & Scale with Hawky?
- Yes, Win & Scale can run beside Hawky on a different ad account. Hawky's agents can change campaigns inside the limits you set, so don't point both at one account.
- Do I need an ad naming convention?
- No, Win & Scale reads ads whatever they're named. Each creative's angle, persona, offer and hook are stored as Values you can correct, and the ad name is only a hint.
- Does Win & Scale charge for AI usage?
- No, Win & Scale charges 0 AI credits per agent call. Your agent runs on your own Claude, ChatGPT or other plan, and you pay one monthly price per ad account.