TL;DR
Win & Scale or Segwise: the short answer
Win & Scale is Meta ads for AI agents, from $49/mo per ad account. Segwise is creative analytics and generation, from $250/mo.
Segwise is creative analytics and generation for 15+ ad networks and your attribution tool: AI tags on every ad, a strategy agent, competitor tracking, and new statics, video and playables built from your winners.
Win & Scale is Meta ads for AI agents: your own agent reads every creative, briefs the next test and builds the launch paused. Spend starts only when you say go.
Pick Segwise for mobile games and apps, install data, and creative across many ad networks. Pick Win & Scale when your agent runs your Meta ads and you approve what spends.
How does Win & Scale compare to Segwise?
Segwise reads creative across networks and generates more of it. Win & Scale gives an AI agent the tools to do the Meta work.
| Capability | SSegwise | Win & Scale |
|---|---|---|
| The product | ||
| What it is | Creative analytics and generation, with a Creative Strategy Agent in its web app | Meta ads for AI agents, with a web app beside your agent |
| Built for | Mobile games, apps and DTC, plus agencies and creative teams | Meta advertisers: brands and agencies running Facebook and Instagram ads |
| Where you work | Segwise's web app. Its MCP lets Claude, ChatGPT, Cursor and Codex read the data | Your own AI agent: Claude Code, ChatGPT, Cursor or Codex, plus the web app |
| Ad networks | 15+ networks and data sources: Meta, Google, TikTok, Snapchat, YouTube, Unity, AppLovin and more | Meta only: Facebook and Instagram |
| App installs and MMPs | Yes Installs, ROAS and in-app events, from AppsFlyer, Adjust, Branch, Singular and Kochava | No Not measured. Meta's own reporting only, with no MMP data |
| SKAdNetwork | Not public Not public. Its pages don't mention it | No Not measured. No install or SKAdNetwork data |
| Reading creative | ||
| What a creative is | AI tags on video, image, audio and text: 20+ standard tags, custom tags, and tags read from file names | Values you curate: angle, persona, offer, hook, format. The ad name is only a hint |
| Video | Yes Read with audio and on-screen text, down to pacing | Yes Transcribed and read in full, not judged from one still |
| Playable ads | Yes Tagged and generated. Built for game inventory | No Not supported. Image and video creative |
| Competitor research | Yes Tagged competitor ads from the Meta, TikTok, LinkedIn and Google ad libraries, with gap analysis | Yes Meta Ad Library search, saved to a swipe file |
| History imported | Up to 3 months on paid plans, 14 days in the trial | Lifetime totals per ad, pulled when you connect |
| Briefs and testing | ||
| Briefs | Yes Briefs and storyboards from the Strategy Agent. Brief writing over MCP is coming soon | Yes Briefs and ranked Next tests. meta_save_briefs stores them, meta_get_history_winners suggests them |
| Making new creative | Yes Statics, video, playables and CTV, built from winning patterns. Generation uses tokens | Yes Image drafts. meta_generate_draft reads a reference ad into a recipe |
| Creative testing | Yes A pre-flight score: 0 to 100 with a run-or-hold verdict, before any spend | Yes A test loop. The question is frozen when you commit; outcomes are appended |
| Launching and spend control | ||
| Launching ads | Not public Not public. Generated ads export in four aspect ratios to upload; its MCP can't touch ad networks | Yes Always paused. meta_launch_ads builds the campaign, ad set and ads |
| Turning spend on | No launch step. Its MCP is read-only and can't push anything live | Yes Only on your go-ahead. meta_activate is a separate call |
| Agent access | ||
| MCP access | Yes Yes, read-only. Three tools to query analytics. Your account manager enables it | Yes Yes. Every action in the app is an MCP tool |
| REST API | Not public Not public | Yes Yes. The same tools over REST, with an OpenAPI 3.1 spec |
| Price | ||
| Starting price | $250/mo on Startup, under $50k monthly spend. Limited eligibility | $49/mo per ad account, up to $10k monthly spend |
| Seats and accounts | Unlimited seats. Priced by total spend across every connected network | Per ad account. Every feature on every tier |
| AI usage | Generation uses tokens. 200 a month are included; analytics and tagging are unlimited | Yes 0 AI credits per agent call. Runs on your own Claude or ChatGPT plan |
| Free trial | Yes 7 days, no card, with the full platform | Yes 7 days, every feature. No free plan |
Yes No Not publicSegwise facts from segwise.ai/pricing, segwise.ai/llm-info, segwise.ai/integration-docs/mcp, segwise.ai/faq, and its creative tagging, competitor tracking, creative generation and pre-flight testing feature pages · Checked 2026-10-28. “Not public” means we couldn't find it there. Spot something out of date? Tell us.
Why switch from Segwise to Win & Scale?
Teams switch when Meta is where the money goes and they want an AI agent doing the work.
An agent is asked which creatives paid for themselves this quarter. It calls meta_get_evidence_health, meta_get_history_winners and meta_suggest_next. Your agent works where you already work
Ask Claude Code, ChatGPT or Cursor what worked, and it reads the account, names the winners and drafts the next test. Segwise's MCP reads your analytics. Win & Scale's tools also brief, build and launch.
A launch built with meta_launch_ads for Vessa Row, a fictional fashion brand. The campaign, the cold-persona ad set and the three ads are all Paused. meta_activate is a separate call, waiting for you. Every launch lands paused
Your agent builds the campaign, ad set and ads, all created paused. Turning a launch on is a separate call that waits for your approval. Advantage+ enhancements are opted out, so Meta never rewrites approved copy.
A creative read by the agent: a Vessa Row fitting-room selfie, a fictional fashion brand, captioned Okay this blazer is the one. Its Values are the angle Staple blazer, the persona Office-to-evening dresser, the format UGC selfie and the hook Fitting room selfie caption. Its ad name, v3_final_FINAL, is only a hint. Your agent reads the ad, not its name
Angle, persona, offer and hook are stored as Values on every creative, read by a classifier and curated by you. Ads with messy names, or none, get read too, so your history counts from the first day.
A test record for Vessa Row, a fictional brand, with its two creatives. The question, Does a fitting-room selfie beat a studio shot for the capsule wardrobe shopper? was frozen on 14 October. Day 3 was low delivery, inconclusive and not a loss. Day 10 appended an observation. Concluding the test leaves the question unchanged. Every test keeps the question it asked
When you commit to a next test, its question and the evidence behind it are frozen. Results are appended, never rewritten, so the answer can't drift to fit what happened.
When is Segwise the better choice?
Segwise does things Win & Scale doesn't, including install data. If the left column is you, start with Segwise.
Networks
Pick Segwise if you…Run TikTok, Google, Unity, AppLovin or other networks next to Meta and want one creative report across them
Pick Win & Scale if you…Already work in Claude Code, ChatGPT, Cursor or another AI agent
Installs
Pick Segwise if you…Run app or game user acquisition and need creative tied to installs, ROAS and your MMP
Pick Win & Scale if you…Want every launch created paused, and spend that starts only on your go-ahead
Production
Pick Segwise if you…Want statics, video, playables or CTV ads generated from your winners, and scored before they run
Pick Win & Scale if you…Want angle, persona, offer and hook stored on each creative, not parsed from names
Research
Pick Segwise if you…Want competitor ads from four ad libraries tagged and compared with your own
Pick Win & Scale if you…Want tests that keep the question they were launched to answer
Reporting
Pick Segwise if you…Share scheduled reports and fatigue alerts with clients, with unlimited seats
Pick Win & Scale if you…Run Meta only, on one to a few ad accounts, and want a flat price per account
How do I switch from Segwise?
Three steps, about an afternoon, with nothing to export. Keep Segwise for any network other than Meta.
An agent session: one claude mcp add command registers the Win & Scale MCP server, and three of its tools show as connected. Connect your agent
Add the MCP server to Claude Code, Cursor or Codex, or add it as a connector in ChatGPT or Claude. Sign in once in the browser.
Settings, Meta connection: an ad account id and a masked System User token, checked against Meta before they are saved. The token is encrypted and revocable in Meta. Connect your ad account
A workspace admin pastes a System User token and the ad account id. It's checked against Meta before it's saved, and you can revoke it in Meta any time.
An agent reads the account's history: the prompt “Read our history and tell me what worked”, the call meta_pull_account_history, and three Vessa Row creatives, fictional, each marked Winner, In line or Unproven. Your agent reads the history
It pulls every ad's lifetime totals, reads the Values on each creative, and names the traits that bought more than their share of spend.
Is Win & Scale cheaper than Segwise?
For one Meta ad account, yes, at every spend level both publish. Many accounts can tip it the other way.
Win & Scale
- Ad spend up to $10k a month$49/mo
- Ad spend up to $25k a month$99/mo
- Ad spend up to $50k a month$199/mo
- Ad spend up to $100k a month$299/mo
- Ad spend up to $250k a month$399/mo
- Ad spend over $250k a monthCustom
7-day free trial with every feature. No free plan. 0 AI credits per agent call.
Segwise
Plans by monthly ad spend across all connected networks. Every feature on every plan, with unlimited seats.
- Startup · under $50k spendLimited eligibility, chat support$250/mo
- Growth · up to $250k spendAnnual billing saves 10%$499/mo
- Pro · $250k to $500k spendSlack support and onboardingCustom
- Enterprise · over $500k spendSlack support and a dedicated CSMCustom
7-day free trial, no credit card. Source: segwise.ai/pricing, 2026-10-28.
Worked examples
Monthly list prices
1 account at $8k spend
$49 vs $250 on Segwise Startup
1 account at $200k spend
$399 vs $499 on Segwise Growth
12 accounts at $8k each
$588 vs $499 on Segwise Growth
Meta, TikTok and Unity
Only Segwise covers all three
Questions, answered
Everything else is in the docs.
- What is Segwise?
- Segwise is an AI creative analytics and generation platform for mobile games, apps, DTC brands and agencies. It tags creative, links the tags to results from 15+ ad networks and attribution tools, tracks competitors and generates new ads. Its pages don't say it launches ads to a network.
- Is Win & Scale cheaper than Segwise?
- For one Meta ad account, yes. A $200k account is $399 here and $499 on Segwise Growth. Segwise prices total spend across accounts, so 12 accounts at $8k each is $588 here and $499 on Growth.
- Does Segwise have an MCP server?
- Yes, Segwise has a read-only MCP server for Claude, ChatGPT, Cursor and Codex. It queries analytics and can't change anything or touch ad networks. Win & Scale's MCP covers the whole app, and every launch is built paused.
- Does Win & Scale measure app installs or SKAdNetwork?
- No, Win & Scale doesn't measure app installs, MMP data or SKAdNetwork. It reads Meta's own reporting for Facebook and Instagram ads, so app and game teams that need installs by creative should keep Segwise or another tool connected to their MMP.
- Does Win & Scale work with TikTok, Google or Unity ads?
- No, Win & Scale covers Meta only: Facebook and Instagram. Segwise reads 15+ ad networks and attribution tools, including TikTok, Google, Unity and AppLovin.
- Do I need an ad naming convention?
- No, Win & Scale reads ads whatever they're named. Each creative's angle, persona, offer and hook are stored as Values you can correct, and the ad name is only a hint.
- Does Win & Scale charge for AI usage?
- No, Win & Scale charges 0 AI credits per agent call. Your agent runs on your own Claude, ChatGPT or other plan, and you pay one monthly price per ad account.