TL;DR
Win & Scale or Superads: the short answer
Win & Scale is Meta ads for AI agents, from $49/mo per ad account. Superads is creative analytics, from $125/mo billed yearly.
Superads is creative analytics and reporting for Meta, TikTok, LinkedIn and Google ads: boards and live reports, AI tags, Scores, competitor tracking and an AI assistant.
Win & Scale is Meta ads for AI agents: your own agent reads every creative, briefs the next test and builds the launch paused. Spend starts only when you say go.
Pick Superads for reporting across four ad networks and boards you share with clients. Pick Win & Scale when your agent runs your Meta ads and you approve what spends.
How does Win & Scale compare to Superads?
Superads is built for a team reading reports. Win & Scale is built for an AI agent doing the work.
| Capability | SSuperads | Win & Scale |
|---|---|---|
| The product | ||
| What it is | Creative analytics and reporting, with boards, Scores and an AI assistant. It doesn't generate creatives | Meta ads for AI agents, with a web app beside your agent |
| Where you work | Superads' web app. Its assistant, Superads AI, answers questions about your ad data | Your own AI agent: Claude Code, ChatGPT, Cursor or Codex, plus the web app |
| Ad networks | Meta, TikTok, LinkedIn, Google, including Performance Max | Meta only: Facebook and Instagram |
| MCP access | Not public Not public. No MCP server or API appears on its site, pricing or LLM info page | Yes Yes. Every action in the app is an MCP tool |
| Research and reading creative | ||
| Competitor research | Yes Inspiration: follow brands, see every ad they run, save the best to collections | Yes Meta Ad Library search, saved to a swipe file your briefs can cite |
| What a creative is | AI tags and Scores: hook, format, visual style, creator, language, plus 0–100 Scores. Naming conventions are optional | Values you curate: angle, persona, offer, hook, format. The ad name is only a hint |
| Video | Yes Hook and Hold Scores for video, from first-seconds attention and retention | Yes Transcribed and read in full, not judged from one still |
| Reports and sharing | Yes Boards and live links: multi-account reports, interactive share links, guest access | Yes Saved report views, shared inside your workspace and open to your agent |
| Attribution data | GA4, per its help center. Northbeam and Triple Whale are listed as planned | No Not yet. Meta's own reporting only |
| Briefs, testing and launching | ||
| Briefs | Not public Not public. Superads AI suggests what to test next | Yes Briefs your agent writes from the account's evidence, saved with meta_save_brief |
| Creative testing | Not public Not public | Yes A test loop. The question is frozen when you commit; outcomes are appended |
| Launching ads | Not public Not public. Its LLM info describes analyzing existing ads, not creating them | Yes Always paused. meta_launch_ads builds the campaign, ad set and ads |
| Turning spend on | Not public Not public | Yes Only on your go-ahead. meta_activate is a separate call |
| Price | ||
| Starting price | $125/mo billed yearly ($150 monthly), up to $100k total monthly spend | $49/mo per ad account, up to $10k monthly spend |
| Seats and accounts | Unlimited users, workspaces and ad accounts. Priced on spend across all of them | Per ad account. Every feature on every tier |
| AI usage | Not public Not public. Superads AI is included in Professional; usage limits aren't listed | Yes 0 AI credits per agent call. Runs on your own Claude or ChatGPT plan |
| Free trial | Yes 14 days, no card, with every Professional feature | Yes 7 days, every feature. No free plan |
Yes No Not publicSuperads facts from superads.ai, superads.ai/pricing, superads.ai/llm-info and help.superads.ai/en/articles/13796858-how-does-superads-pricing-work · Checked 2026-10-28. “Not public” means we couldn't find it there. Spot something out of date? Tell us.
Why switch from Superads to Win & Scale?
Teams switch when they want the report to turn into a brief, a test and a paused launch.
An agent is asked which creatives paid for themselves this quarter. It calls meta_get_evidence_health, meta_get_history_winners and meta_suggest_next. Your agent works where you already work
Ask Claude Code, ChatGPT or Cursor what worked, and it reads the account, names the winners and drafts the next test. Superads answers inside its own app. Win & Scale centers on tools your agent calls.
A creative read by the agent: a Vessa Row fitting-room selfie, a fictional fashion brand, captioned Okay this blazer is the one. Its Values are the angle Staple blazer, the persona Office-to-evening dresser, the format UGC selfie and the hook Fitting room selfie caption. Its ad name, v3_final_FINAL, is only a hint. Your agent reads the ad, not its name
Angle, persona, offer and hook are stored as Values on every creative, read by a classifier and curated by you. Superads tags without naming conventions too; Values are the ones your agent can read and correct.
The result of meta_get_cross_analysis, persona by hook over 180 days, drawn as a heat map of cost per purchase. Gen Z stylist is cheapest on POV, Office edit on Fit check, Weekend edit on Haul. Weekend edit and Styling tip has never been tried. Winners are read across traits
Your agent crosses persona by hook, or offer by format, over the account's history. It shows the combinations that paid, and the ones you never tried.
A brief for Saltmilk, a fictional skincare brand, with a swipe attached as its reference: a Daybloom selfie ad, Active since Oct 3. The concept reads, A Sunday skin reset, shot as a selfie at the bathroom sink. A Make one like this chip starts the brief, written with meta_save_brief. The swipe is reference only and cannot be launched. Competitor ads become a brief
Your agent searches the Meta Ad Library, saves the ads worth copying to a swipe file, and writes a brief that cites them. Superads tracks competitors; the brief is where Win & Scale picks up.
A launch built with meta_launch_ads for Vessa Row, a fictional fashion brand. The campaign, the cold-persona ad set and the three ads are all Paused. meta_activate is a separate call, waiting for you. Every launch lands paused
Your agent builds the campaign, ad set and ads, all created paused. Turning a launch on is a separate call that waits for your approval. Advantage+ enhancements are opted out, so Meta never rewrites approved copy.
A test record for Vessa Row, a fictional brand, with its two creatives. The question, Does a fitting-room selfie beat a studio shot for the capsule wardrobe shopper? was frozen on 14 October. Day 3 was low delivery, inconclusive and not a loss. Day 10 appended an observation. Concluding the test leaves the question unchanged. Every test keeps the question it asked
When you commit to a next test, its question and the evidence behind it are frozen. Results are appended, never rewritten, so the answer can't drift to fit what happened.
When is Superads the better choice?
Superads does things Win & Scale doesn't. If the left column is your team, start with Superads.
Networks
Pick Superads if you…Run TikTok, LinkedIn or Google ads next to Meta and want one report across them
Pick Win & Scale if you…Already work in Claude Code, ChatGPT, Cursor or another AI agent
Sharing
Pick Superads if you…Send clients live boards and reports, with guest access to your account
Pick Win & Scale if you…Want every launch created paused, and spend that starts only on your go-ahead
Scores
Pick Superads if you…Want 0–100 Scores for hook, hold, click, engagement and conversion in every report
Pick Win & Scale if you…Want angle, persona, offer and hook stored on each creative, not parsed from names
Research
Pick Superads if you…Want to track competitor ads across platforms in the same place as your own results
Pick Win & Scale if you…Want tests that keep the question they were launched to answer
Accounts
Pick Superads if you…Manage many ad accounts or clients, and want unlimited users priced on total spend
Pick Win & Scale if you…Run Meta only, on one to a few ad accounts, and want a flat price per account
How do I switch from Superads?
Three steps, about an afternoon. Win & Scale reads Meta directly, so there's nothing to export.
An agent session: one claude mcp add command registers the Win & Scale MCP server, and three of its tools show as connected. Connect your agent
Add the MCP server to Claude Code, Cursor or Codex, or add it as a connector in ChatGPT or Claude. Sign in once in the browser.
Settings, Meta connection: an ad account id and a masked System User token, checked against Meta before they are saved. The token is encrypted and revocable in Meta. Connect your ad account
A workspace admin pastes a System User token and the ad account id. It's checked against Meta before it's saved, and you can revoke it in Meta any time.
An agent reads the account's history: the prompt “Read our history and tell me what worked”, the call meta_pull_account_history, and three Vessa Row creatives, fictional, each marked Winner, In line or Unproven. Your agent reads the history
It pulls every ad's lifetime totals, reads the Values on each creative, and names the traits that bought more than their share of spend.
Is Win & Scale cheaper than Superads?
For one Meta ad account up to $25k a month, yes. Above that Superads is lower, and it covers four ad networks.
Win & Scale
- Ad spend up to $10k a month$49/mo
- Ad spend up to $25k a month$99/mo
- Ad spend up to $50k a month$199/mo
- Ad spend up to $100k a month$299/mo
- Ad spend up to $250k a month$399/mo
- Ad spend over $250k a monthCustom
7-day free trial with every feature. No free plan. 0 AI credits per agent call.
Superads Professional
Priced on total monthly ad spend across every connected ad account, with unlimited users and accounts. Yearly billing costs less.
- Up to $100k spend, billed monthlySuperads AI, AI tagging, Inspiration, unlimited reports and boards$150/mo
- Up to $100k spend, billed yearly$1,500 a year$125/mo
- Each extra $100k of spendAdded to the base price+$100/mo
- Over $1M spendEnterprise adds SSO, an uptime SLA and custom invoicingCustom
14-day free trial, no credit card. Source: superads.ai/pricing and help.superads.ai, 2026-10-28.
Worked examples
Monthly list prices, against Superads billed monthly
1 account at $8k spend
$49 vs $150 on Superads
1 account at $40k spend
$199 vs $150 on Superads
6 accounts at $8k each
$294 vs $150 on Superads
Meta, TikTok, LinkedIn and Google
Only Superads covers all four
Questions, answered
Everything else is in the docs.
- Is Win & Scale cheaper than Superads?
- Win & Scale is cheaper for one Meta ad account up to $25k a month in spend. It costs $99 there against Superads' $150; above that, Superads' Professional plan is lower, up to $100k across all your accounts.
- Does Superads have an MCP server?
- Superads doesn't list an MCP server or API on its site, pricing page or LLM info page, as of 2026-10-28. It has its own assistant, Superads AI, inside the app. Win & Scale is the other way round: the MCP server is the product, and every launch is built paused.
- Does Superads launch ads?
- Superads describes itself as creative analytics: it analyzes existing ads and says it doesn't generate creatives, and we found no launching on its site. Win & Scale launches to Meta from the same tools your agent reads with, always paused.
- Can I use Win & Scale with Superads?
- Yes, Win & Scale can run beside Superads. Keep Superads for boards and client reports, or for TikTok, LinkedIn and Google; nothing Win & Scale builds spends until you turn it on.
- Does Win & Scale work with TikTok, LinkedIn or Google ads?
- No, Win & Scale covers Meta only: Facebook and Instagram. Superads reports on Meta, TikTok, LinkedIn and Google Ads, including Performance Max.
- Do I need an ad naming convention?
- No, Win & Scale reads ads whatever they're named. Each creative's angle, persona, offer and hook are stored as Values you can correct, and the ad name is only a hint.
- Does Win & Scale charge for AI usage?
- No, Win & Scale charges 0 AI credits per agent call. Your agent runs on your own Claude, ChatGPT or other plan, and you pay one monthly price per ad account.