meta_save_brief
Put ONE brief on the Briefs board as a Draft: title, concept (the idea and why it should work), copy (hook, headline, primaryText, cta, leadFormId, script lines {from, to, onScreen, vo}), visual approach, reference ({kind: asset | swipe | ad, id} — an own winner or a swipe with a recipe gives the brief a format to work from, when there is one), deliverables ({count, format, ratios, maxSeconds}), success ({goalEvent, target, windowDays, minExpectedGoals} — the account goal by default), scope ({dimension, valueId}) and learningIds.
write meta_save_brief
Put ONE brief on the Briefs board as a Draft: title, concept (the idea and why it should work), copy (hook, headline, primaryText, cta, leadFormId, script lines {from, to, onScreen, vo}), visual approach, reference ({kind: asset | swipe | ad, id} — an own winner or a swipe with a recipe gives the brief a format to work from, when there is one), deliverables ({count, format, ratios, maxSeconds}), success ({goalEvent, target, windowDays, minExpectedGoals} — the account goal by default), scope ({dimension, valueId}) and learningIds. The concept and copy may only quote numbers their evidence carries — the cited learnings, the workspace's offer and proof points, or evidence lines you add for a fact nothing else carries — and are refused otherwise. Returns the brief and its page. Not money-moving; briefs on computed Next tests are saved with their evidence by the batch brief tool.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
title | string | Yes | |
concept | string | No | The idea and why it should work. |
copy | object | No | |
visual | string | No | The visual approach. |
reference | object | null | No | |
deliverables | object[] | No | |
success | object | null | No | |
scope | object[] | No | |
learningIds | string[] | No | |
evidence | string[] | No | Facts the brief quotes that no cited learning carries — an offer price, a proof point. |