Briefs & tests
meta_suggest_next
What to produce next.
read meta_suggest_next
What to produce next. Classifies every live ad (paused ones are skipped) as cut / keep / duplicate / iterate / watch with reasons and numbers, and rolls spend up by persona and angle (the Values stored against each ad's creative, not its name; an ad is credited to each Value it carries, unknown when none) and by concept (the ad name's concept segment). Ads bought for a purchase are judged on ROAS (a profitable ad is never cut); ads bought for Add to Cart, leads or conversations are judged on cost per that event against a target — the operator's (the workspace thresholds) else the account history's — and goal on each decision says which. baselines lists the history's cost per result per funnel.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
period | 7d | 14d | 30d | this_week | last_week | No | Reporting window. 7d/14d/30d are the last N complete days, ending yesterday (as in Ads Manager); weeks are Monday-based, this_week runs to today. UTC. |
since | string | No | Custom window start, YYYY-MM-DD, UTC. Overrides period. The result's coverage says what the warehouse holds. |
until | string | No | Custom window end, YYYY-MM-DD, inclusive. Default today. |