Performance & reports

meta_get_strategy_rollup

Spend, purchases, results and ROAS per Value of every creative Dimension (angle, persona, awareness, offer, pain, format, hook, talent, visual) and per persona × angle, for a period.

read meta_get_strategy_rollup

Spend, purchases, results and ROAS per Value of every creative Dimension (angle, persona, awareness, offer, pain, format, hook, talent, visual) and per persona × angle, for a period. Values are read from the classified creatives behind each ad (ad → asset → stored Values), never from the ad name. unknown rows are ads with no Value and still count.

Parameters

ParameterTypeRequiredDescription
period7d | 14d | 30d | this_week | last_weekNoReporting window. 7d/14d/30d are the last N complete days, ending yesterday (as in Ads Manager); weeks are Monday-based, this_week runs to today. UTC.
sincestringNoCustom window start, YYYY-MM-DD, UTC. Overrides period. The result's coverage says what the warehouse holds.
untilstringNoCustom window end, YYYY-MM-DD, inclusive. Default today.

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