Learnings & strategy
What the account has learned, and the strategy that frames what to test next.
meta_list_learnings
READ — The account's learnings — statements of WHY something works here, each scoped on taxonomy Values, with a status (hypothesis → supported / refuted → retired, history append-only), the evidence the app computed from the scope over the last 90 days, and who added it.
meta_get_learning
READ — One learning in full: the why, what happened, what to do differently, its scope, the whole status history, its evidence recomputed NOW from the warehouse (per scope Value and together, against the rest of the account on the same goal — observational), the insight check on its statement, and the briefs that cite it.
meta_save_learning
WRITE — Record a learning: `statement` is the WHY — what changed in the viewer's mind, brand-specific, still true with the numbers removed — not what happened (that is `observation`).
meta_update_learning
WRITE — Change a learning: its statement (the why), observation, implication or scope (the evidence is recomputed), or its status — appended to the history, never rewritten.
meta_get_strategy
READ — The workspace's brand & strategy — what briefs and copy are held to: product, offer, ideal customer and their ranked pains (the customer's words), voice, copy do's and don'ts, proof points (numbers the brand can claim, each with where it is claimed — a brief quotes no other number), and production capacity (formats the team can make per week; 0 = not yet).
meta_update_strategy
WRITE — Change the workspace's brand & strategy (Settings → Brand & strategy).
send_test_leadwrite
Send a TEST lead through an instant form: Meta delivers it to the lead webhook like a real one, so it runs the whole chain (CRM, first-touch WhatsApp…).
list_learningsread
The account's learnings — statements of WHY something works here, each scoped on taxonomy Values, with a status (hypothesis → supported / refuted → retired, history append-only), the evidence the app computed from the scope over the last 90 days, and who added it.