meta_get_account_history
Everything that ever ran on this account, most lifetime spend first: headline, primary text, destination URL / instant form, CTA, the funnel it fed (instant_form, website, messaging, profile, traffic) and its result, with LIFETIME spend, clicks, CPC, leads (form vs website), conversations, Add to Cart and cost per result.
read meta_get_account_history
Everything that ever ran on this account, most lifetime spend first: headline, primary text, destination URL / instant form, CTA, the funnel it fed (instant_form, website, messaging, profile, traffic) and its result, with LIFETIME spend, clicks, CPC, leads (form vs website), conversations, Add to Cart and cost per result. Numbers are per-ad lifetime totals, not a time series. Also returns the baseline per funnel and per landing page, and a pace check that holds each live funnel to its historical click→lead rate — the fastest way to tell a relaunch that is early from one spending into the void. pull says whether a scheduled pull is waiting on Meta's quota. Empty until the account history has been pulled once.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
limit | integer | No | |
funnel | instant_form | website | messaging | profile | traffic | unknown | No |
pull_account_historywrite
Pull every ad's LIFETIME insights and its creative (copy, destination, CTA, audience) from Meta into the history table, archived and deleted ads included.
get_history_winnersread
What wins, what loses, and what to make next — the verdicts behind Library values and Briefs' Next tests, over MCP.