Creatives & taxonomy
The creative library, the Values each creative carries (angle, persona, offer, hook, format, talent), and the taxonomy those Values live in.
meta_list_creatives
READ — The creatives (and swipes) an agent strategist should review, most lifetime spend first, each with its Values on every creative Dimension (draft ones marked), the Dimensions the classifier was unsure of, its overall confidence and rationale, and its lifetime performance per funnel (verdict, goal, cost per goal vs peers).
meta_get_creative
READ — One creative (or swipe) to LOOK at: its image — the 600px feed thumbnail when Meta still serves it, else our poster; a video comes back as ONE frame, so a hook read from it rests on that frame alone — plus its Values, confidence, rationale and performance.
meta_update_creative
WRITE — Rename and re-tag one library upload (an `asset`): `title` (null clears it) and/or `tags`, which REPLACE the current ones (lowercased, ≤40 chars each, ≤20).
meta_tag_creatives
WRITE — Tag many creatives at once, as a strategist reviewing the first-pass classifier.
meta_set_creative_links
WRITE — Set a creative's (asset or swipe) Values on the house taxonomy — a human-grade override: the classifier only fills gaps afterwards.
meta_transcribe_creative
WRITE — Transcribe one library VIDEO now (videos are also transcribed automatically after upload, launch or history import; this also retries one the automatic pass gave up on): a model listens to the whole file once and the transcript — language, and what is said with the second each line starts — is stored on the upload and returned.
meta_delete_creatives
WRITE — Permanently delete library uploads that never became an ad — a broken upload, a duplicate, a draft nobody will run.
meta_list_taxonomy
READ — The house creative taxonomy and this workspace's Values.
meta_create_taxonomy_value
WRITE — Add a Value to an open Dimension — an audience (persona), message (angle), format, offer, pain/desire or visual element — so creatives can be tagged with it by id or name.
meta_update_taxonomy_value
WRITE — Rename, describe, approve or archive a Value on an open Dimension (angle, persona, offer, pain, format, visual); `id` is the Value's id.
meta_merge_taxonomy_values
WRITE — Fold one Value into another on the same open Dimension: every creative that carried `fromId` now carries `intoId`, and `fromId` is deleted.
meta_answer_merge_suggestion
WRITE — Answer one of the reconcile pass's merge suggestions (`mergeSuggestions` in the taxonomy): two APPROVED Values it read as one idea.
abandon_testwrite
Stop a Test without a conclusion — the budget went elsewhere, or the question stopped mattering.
list_creativesread
The creatives (and swipes) an agent strategist should review, most lifetime spend first, each with its Values on every creative Dimension (draft ones marked), the Dimensions the classifier was unsure of, its overall confidence and rationale, and its lifetime performance per funnel (verdict, goal, cost per goal vs peers).